US CUBA ARTIST EXCHANGE
Bishop/Iverson rebranded the US Cuba Artist Exchange, a Minnesota-based non-profit organization that enables cultural exchange between the US and Cuba through artist collaborations. The identity is inspired by the idea of a passport stamp, with a flexible branding system that uses a color palette derived from the colors in Cuban architecture. For the rebrand, Bishop/Iverson created a new identity/logo and brand application system, developed marketing strategy, designed a book and promotional material, and provided copywriting services. BI continues to work in an ongoing consultation capacity with USCAE.