Bishop Iverson
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US Cuba Artist Exchange

US CUBA ARTIST EXCHANGE

Bishop/Iverson rebranded the US Cuba Artist Exchange, a Minnesota-based non-profit organization that enables cultural exchange between the US and Cuba through artist collaborations. The identity is inspired by the idea of a passport stamp, with a flexible branding system that uses a color palette derived from the colors in Cuban architecture. For the rebrand, Bishop/Iverson created a new identity/logo and brand application system, developed marketing strategy, designed a book and promotional material, and provided copywriting services. BI continues to work in an ongoing consultation capacity with USCAE.